PREMIUM CONSUMER EMAIL LEADS

What are premium consumer email leads? Premium consumer email leads represent people that have opened your email message AND clicked a link within your email message. The focus is on clicks … not email opens. An email list of opens has no value since many devices prevent accurate tracking of email opens. Caution with data sellers that claim they can provide a list of bona-fide email opens.

How does it work? The premium consumer email leads are generated from a consumer email campaign. DMD will email blast your creative to a customized consumer email list and then provide a list of the premium email leads … the email recipients that opened your email message AND clicked a link within your email message.

Requirement: The guarantee is predicated on DMD receiving a small random sample of client customers/inquirers for modeling / profiling … an analytical process for building the customized consumer email list … the cornerstone of the email prospecting campaign since the modeling will identify the ideal prospects … thus maximizing email open and click rates.

Premium consumer email leads will include what data? The premium consumer email list will include full contact name, postal address, AND of course email address. Pertinent qualifiers (age, income, net worth, etc) available for additional fee.

What is cost of the premium leads? Cost is calculated after a review of target market and offer.

HOW TO USE YOUR PREMIUM CONSUMER EMAIL LIST:

People that have clicked links to your website obviously have an interest in your offer, thus it’s paramount to keep marketing to the premium email list while it’s still hot. This means using multiple marketing channels, per below:

• Add To Your Company CRM: Add your premium consumer leads to your company database for direct communication.
• Household Display Ad Campaign to Your Premium Email Leads: DMD will serve your display ads to the households of your premium consumer email leads … meaning all household members will see your brand/offer when surfing the web from the home internet server. This channel is valuable especially when the decision on your offer is influenced by the spouse and/or other household members.
• Individual Display Ad Campaign to Your Premium Email Leads: DMD will serve your displays ads directly to the premium email leads … directly to the individuals that clicked on your links. With this campaign you may even choose which devices (desktop, laptop, tablet, smartphone) that you’d like your ads served; this option is usually advantageous for clients with phone apps.
• Facebook Ad Campaign to Your Premium Email Leads: DMD will serve your displays ads to your premium consumer email leads that match the Facebook platform.
• Direct Mail Campaign to Your Premium Email Leads: DMD offers a low-cost postcard campaign. Reiterating the benefits of your offer in a tangible form is a sure to drive your premium leads back to your website.