B2B DISPLAY CAMPAIGN
Boost sales by showing your offer to multiple business contacts at same company
BUSINESS IP ADDRESS
We have the IP Address for about 50% of US business establishments, and with the IP Address we can show your digital ads to qualified business leads as they are surfing the web from their company server.
REACH QUALIFIED BUSINESS LEADS BY SHOWING AD TO MULTIPLE BUSINESS CONTACTS
The IP Address Matching process identifies the router of the company, so whoever is browsing the web from that server will see your ad. Of course, reaching all employees is not optimal when targeting large companies, BUT when targeting small companies then reaching all employees can be a positive … since in small companies buying decisions are often influenced by multiple business contacts. The secretary, bookkeeper, sales rep, marketing manager … often work side-by-side … with the business owner within ear reach. A simple comment can influence. “Hey Mary, have you seen this ad – seems like a good way to decrease our inventory backlog.”
PINPOINT YOUR BEST BUSINESS LEADS FOR YOUR B2B IP CAMPAIGN
With cookie-based ads, Adwords, and other B2B digital campaigns, you never know if your ads are being show to your primary business leads. On the other hand, with B2B IP Targeting your ads are only shown to the specific business leads that you order. You may focus your digital ads on business leads that you qualify by primary business type, secondary business type, number of employees, years in business, business credit rating, independent vs franchise, sales volume, and many other firmographics.
BOOST YOUR BUSINESS EMAIL CAMPAIGN WITH B2B IP INTEGRATION
Complimenting your business email campaign with an IP digital ad campaign is a guaranteed way to generate more email OPENS/CLICKS … since business leads are more likely to OPEN your email if familiar with your brand/logo. And the same applies with a direct mail campaign … business leads are much more likely to open your direct mail envelope if the business leads have seen your digital ad a few times.
USE B2B IP TARGETING TO BUILD BRAND AWARENESS WITH YOUR BUSINESS LEADS
75% of B2B buyers do more than 50% of their research before contacting the seller … meaning it’s critical that sellers build brand recognition with their business leads, so when the potential buyers do start researching for a purchase … the seller’s name is already there. Direct mail and ad words are too expensive for a brand awareness campaign and email marketing has a very limited reach. For a brand awareness campaign, no other medium is cheaper and more effective than B2B IP Targeting.
CORNERSTONE OF B2B IP TARGETING
The first key step with a B2B IP Targeting campaign begins with the onboarding – uploading of qualified business leads. A beautiful display ad, great offer, or premier IP matching process … all this perfection will still result in failure IF unqualified business list is uploaded to the system … junk in – junk out. The cornerstone of every successful B2B IP Targeting campaign begins with a highly qualified B2B database … our expertise! We were building B2B databases before the web existed, so for sure we can help you build the optimal business leads database for your B2B IP campaign.
B2B DIGITAL ADS ARE EFFECTIVE WHEN TARGETING SELLING ORIENTED BUSINESSES
Travel agencies, real estate agencies, insurance agencies, stock trading companies, any organization with a large salesforce is optimal for B2B IP Targeting … IF your objective is to show your ad to all sales contacts within the organization. Example, if you want to promote your resort to every travel agent within the travel agency – then B2B IP Targeting is for you.
B2B IP IS TARGETING IS EFFECTIVE WHEN TARGETING PROFESSIONAL INTENSIVE BUSINESSES
Some businesses have a high number of professionals relative to support staff. Architectural, accounting, legal, interior design, research, management consulting, medical/dental practices are a few examples. B2B IP marketing is an effective medium IF your objective is to show your ad to all professionals within these types of organizations. Example, if you want to show your digital ad to every doctor and nurse within a medical practice – then IP campaign will achieve that objective. If you want to show your digital ad to every lawyer within a legal firm – then IP campaign will achieve that objective.