Work with a seasoned Dirmark professional who can make sense of your data and analytic needs. Our Analytic Consultants will suggest the best analytical solution to help you achieve specific marketing objectives, such as:
- Understanding various segments of your buyer population
- Improving response rates to promotions
- Converting more inquiries into sales
- Recognizing the best prospects for upcoming promotions
- Finding the best cross-sell opportunities
- Retaining loyal/high-value customers and understanding the attrition of others
Below are some Dirmark analytical products that will help achieve your marketing objectives/goals.
BUSINESS ANALYTICS
- Market Penetration Report – Level 1 – (view a sample)
- Market Penetration Report – Level 2 – (view a sample)
- Market Penetration Report – Level 3 – (view a sample)
- Market Availability Report (MAR) – - – (view a sample)
- Business Growth Study
- Business Socioeconomic Study
- Geographic Profile Analysis - – - (view a sample)
CONSUMER ANALYTICS
- Demographic Profile – - (view a sample)
- Lifestyle Profile – - – - – (view a sample)
- Neighborhood Profile – (view a sample)
- Customer Profile Analysis (CPA) – Customized
OTHER ANALYTICS
- Source Performance (Newspaper, Mail, Cable… which is generating the best leads?)
- Salesperson Performance - (view a sample)
- Store Performance(Which store is generating the most traffic?) - – (view a sample)
- Segmentation/Clustering
- Population Analysis - – (view a sample)
DATABASE ENHANCEMENT / SCORING
Leads from some sources are not always qualified, thus it’s important to know (via Ranking/Scoring) the potential value of a lead before allocating dollars to work the lead.
To help determine the lead management investment amount, Dirmark offers “Database Enhancement/Scoring.” This service will append data to your in-house database, data which will help you segment your leads from the most promising to the most suspect.
*To request more information regarding any of the above reports simply click here.
