Geographical Analysis

The below analysis is a sample geographic profile scoring a marketing campaign’s results by targeted metro areas.

  SCF     ST   METRO AREA CUSTOMER
QUANTITY
CUSTOMER
%
MARKET
%
INDEX
SCORE
 *** 
300 GA ATLANTA 180 12.81% 2.12% 605 mail again
303 GA ATLANTA 112 7.97% 0.86% 925 mail again
483 MI ROYAL OAK 32 2.28% 1.23% 185  
309 GA AUGUSTA 22 1.57% 0.10% 1,605 mail again
481 MI DETROIT 21 1.49% 1.28% 117  
321 FL DAYTONA BEACH 19 1.35% 0.37% 364 mail again
349 FL WEST PALM BEACH 18 1.28% 0.24% 538 mail again
068 CT STAMFORD 18 1.28% 0.99% 129  
601 IL NORTH SUBURBAN 16 1.14% 1.18% 96  
480 MI ROYAL OAK 15 1.07% 0.81% 132  
605 IL SOUTH SUBURBAN 13 0.93% 1.04% 89  
305 GA GAINSVILLE 10 0.71% 0.31% 232  
315 GA WAYCROSS 9 0.64% 0.11% 593 mail again
287 NC ASHEVILLE 9 0.64% 0.25% 253  
284 NC FAYETTEVILLE 9 0.64% 0.26% 250  
328 FL ORLANDO 9 0.64% 0.44% 147  
019 MA MIDDLESEX ESSEX 9 0.64% 0.70% 92  
430 OH COLUMBUS NORTH 9 0.64% 0.74% 86  
020 MA BOSTON 9 0.64% 0.75% 86  
288 NC ASHEVILLE 8 0.57% 0.08% 673 mail again
023 MA BROCKTON 8 0.57% 0.38% 148  
030 NH MANCHESTER 8 0.57% 0.42% 136  
221 VA NORTHERN VIRGINIA 7 0.50% 0.56% 89  
304 GA SWAINSBORO 6 0.43% 0.03% 1,352 mail again
347 FL ORLANDO 6 0.43% 0.27% 156  
484 MI FLINT 6 0.43% 0.30% 141  
015 MA WORCESTER 6 0.43% 0.43% 98  
320 FL JACKSONVILLE 5 0.36% 0.29% 123  
069 CT STAMFORD 4 0.28% 0.15% 192 sample <5
115 NY WESTERN NASSAU 4 0.28% 0.75% 38 sample <5
276 NC RALEIGH 4 0.28% 0.44% 65 sample <5
317 GA ALBANY 4 0.28% 0.11% 248 sample <5
329 FL ORLANDO 4 0.28% 0.3421% 84 sample <5
338 FL LAKELAND 4 0.28% 0.21% 135 sample <5
339 FL FORT MYERS 4 0.28% 0.40% 72 sample <5
431 OH COLUMBUS SOUTH 4 0.28% 0.18% 157 sample <5
441 OH CLEVELAND 4 0.28% 0.73% 39 sample <5
010 MA SPRINGFIELD 3 0.21% 0.29% 74 sample <5
064 CT NEW HAVEN 3 0.21% 1.00% 21 sample <5
070 NJ NEWARK 3 0.21% 1.49% 14 sample <5