SENIOR LIVING LEADS FOR SENIOR LIVING FACILITIES

With 40+ years of marketing data experience, DMDatabases has the enhanced data to help senior living facilities generate “qualified” senior living leads! Our affordable data can be used to generate qualified senior living leads from all major advertising mediums (direct mail, email, Google ads, Facebook ads, etc). Accurate – qualified data will generate more clicks to your website, more incoming calls, more tours … and more closings!

Senior living communities can use the following marketing lists to generate senior living leads: 

#1: Marketing list of spouses with elderly senior. CLICK HERE

#2: Marketing list of adult children with live-in parent. CLICK HERE

#3: Marketing list of family members of an elderly senior. CLICK HERE

#4: Marketing list of professionals that may add facility to referral list. CLICK HERE

How many potential senior living leads are within X distance of your senior living facility?
CLICK HERE to request a free Market Profile Report.

10 ways for generating leads for senior living facilities: 

Direct Mail: Without a doubt direct mail will generate more “qualified” leads than any other ad medium. Yes, cost is higher than other mediums, though an accurate highly targeted senior living prospecting mailing list can help generate a positive ROI.

Email Marketing: The very low cost of email marketing (relative to other ad mediums) makes a positive ROI attainable. The key to email marketing success is pinpoint targeting … not a massive email blast.

Targeted Display Ads: This ad medium can generate a positive ROI if the display ads are served to “qualified” senior living prospects consisting of Target Groups 1-4 … and people who are actively searching senior living facilities; of course, this latter group is a hot senior living lead group, thus should be

Facebook Ads: Facebook does not offer the required filter for serving ads to “qualified” senior living prospects … which is why some many senior living Facebook campaigns generate a negative ROI. The very high cost of Facebooks also contributes to the negative ROI. However, we can generate a positive ROI from a FB campaign by uploading an email list of senior living prospects.

Google Search Ads: With this option the senior living facility pays money to appear in the Search Results … when the user searches “specific” keywords. We emphasize “specific” because Google Search Ads will not generate a positive ROI if the campaign is not executed correctly … carefully crafted keyword combinations and ad copy. When done incorrectly, the Campaign Report can still show an impressive number of clicks, though ironically no action … no phone calls … no completed info request forms.

SEO – Search Engine Optimization: Not a big fan of SEO because too much money is required in the “attempt” to get on page1 of search results. We emphasize the word “attempt” because the odds of appearing on page1 are very low … even though website developers will tout rosy predictions … to justify SEO cost. Our recommendation, instead of spending thousands on the SEO dream, invest the SEO money in marketing efforts that can instantly generate qualified leads.

Referrals from Healthcare Professionals: It’s a myth that most senior living leads come from healthcare professionals. Most doctors – healthcare professionals are hesitant to endorse a specific senior living facility, though some healthcare professionals may share a list of senior living facilities to call, thus it’s beneficial to present your senior living facility to these professionals … get your property on list. And yes, DMD can help you achieve this task via direct mail, email marketing, and/or other ad mediums.

Voicemails: Let’s face it … people rarely answer calls from unknown callers – which is why telemarketing is highly ineffective. However, many folks do listen to voicemails … if relevance is quickly known and enticing. Thus, a “short” carefully crafted voicemail can compel people to peek at the website. Yes, DMD can help write the voicemail script.

Paid Referral Aggregate Services: Senior living facility pays a 3rd party to generate/provide leads. Typically, very low ROI due to high lead cost.

Niche Options for Generating Senior Living Leads: Periodical space ads, trade shows, billboards, custom directories, local community engagement events, etc. 

IMPORTANT INSIGHT:  The marketing list is the most important contributing factor for any direct marketing campaign … more important than creative, copy, timing, the offer.  Example, mailing a low-cost postcard to “qualified” senior living prospects will generate more leads than mailing an expensive beautiful brochure to unqualified names. Serving 100,000 digital ad impressions to “qualified” senior living prospects will generate more leads than serving 1,000,000 ad impressions to unqualified names.  For a successful marketing campaign you need a highly targeted customized mailing list, email list.   

How many potential senior living leads are within X distance of your senior living facility?
CLICK HERE to request a free Market Profile Report.