SENIOR LIVING INFLUENCERS MARKETING LIST

Gain more customers … quicker and at a lower cost … by presenting your senior living facility to all potential decision makers … influencers: The decision on a senior living facility is rarely made in a vacuum; rather, multiple family members have an influence on choosing the best senior living facility for their elderly grandparent, parent, or relative. And for this reason, it’s highly effective for senior living facilities to reach out to all related family members with an elder that may soon need a senior living facility.

What is the senior living influencers marketing list? In a nutshell, this custom marketing database will include contact name, mailing address, and email address for family members and relatives of elderly seniors near your senior living facility.  Digital-IDs also available … meaning we can serve your digital display ads to the family members of the elderly senior. 

Available Filters for Customizing Your Senior Living Influencers Database

Elderly Senior Profile: There’s the option of only targeting influencers of elderly seniors that fit a specific profile. Married, living alone, age, rent vs own, years residing at address, home value, home equity, and net worth are just some of the elderly senior qualifiers for building a family connection marketing database. As for geography, there’s the option of only reaching out to family members that have an elderly senior within a specific distance of a senior living facility.

Family Influencers Profile: The demographic filters available with the elderly senior are also available for selecting/targeting family members and relatives of the elderly senior. For example, a luxury assisted living facility may want to buy a mailing list of high net worth adult children – family influencers.

Case Study: Within a 5-mile radius of a senior living facility in Wynnewood-PA, there were 8,500 elderly seniors (age 80+) living “alone.” And for these 8,500 seniors, DMD created a marketing database of 5,900 family connections … adult children and relatives of the elderly senior. From this influencer database DMD executed a multi-prong campaign consisting of direct mail, email, and digital ads. The campaign generated leads that led to tours … and then closings … generating a positive ROI!

Frequent users of the senior living influencers marketing list: Independent Living Homes, Continuing Care Retirement Homes, Assisted Living Homes, Adult Daycare Facilities, Memory Support, and Nursing Homes. This custom list is not effective for active adult communities; this latter group should send offers directly to the active senior. 

CLICK HERE for a Senior Living Influencers Profile for your geographic area.