CO-OP DIRECT MAIL TO RESTAURANT OWNERS

SYNOPSIS: No doubt direct mail is a highly effective ad medium … which is why Google and so many other major digital marketers are using direct mail to find new customers.   CLICK HERE to learn more.

DIRECT MAIL BENEFITS

• A digital display ad can’t compete with the visceral tangible aspect of a direct mail piece.
• Direct mail has the undivided attention of the reader … unlike a Google search result that bombards the eye with display ads.
• Due to high cost of direct mail, physical mailboxes are no longer full … meaning there’s a high likelihood that intended target will see brand, logo, offer … unlike an ad on a digital screen.
• Direct mail offers pinpoint targeting that digital cannot match. Displays ads and even Google search results are often seen by individuals with no interest in offer. This direct mail campaign is going strictly to restaurant owners of independent seated dining restaurants.

Bottom-line, study after study shows that direct mail works! The problem is the cost … which is why only the big players (Google, etc) can reap the rewards of a direct mail campaign. The small budgets are left with swamped digital mailboxes and ads lost in a sea of search results and display ads. That is until now. Now small budgets can enjoy the rewards of a direct mail campaign … with DMDatabases custom B2B co-op direct mail campaign!

Target: Independent Seated Dining Restaurant “Owners”

Mail Qty: TBA
*First mailing will represent a random sample of the 100,000+ independent seated restaurant owners.

Package: Envelope containing 4 full-color postcards with non-competitive restaurant related offers. Participants may review offers before officially joining the co-op campaign.

Creative Space: “Double-sided” 8.5 x 5.5 postcard to present brand/offer … message to drive restaurant owners to your website … preferably custom landing page.

Cost: A whopping 50% less than a solo postcard campaign. Plus, a co-op campaign has the huge envelope advantage, per below.

Envelope Advantage: A major benefit with the co-op is the envelope! Postcards by themselves are often ignored and lost; postcards within an envelope … with multiple restaurant offers are more enticing … capture attention.

Getting Started: . You simply send us your graphic design and DMD takes it from there.

GEOGRAPHY: You can reach recreational vehicle owners (RV owners) with any geographic parameter. Example, you may use our radius tool to reach RV owners that are within X miles of the RV dealership.

PRICING: Pricing for a RV email list – mailing list is determined by quantity and filter. Example, the RV mailing list can run from 2 cents to 9 cents per name.

RV DATABASE SOURCES: The RV owners mailing list is compiled from RV dealer transactions, RV repair shops, RV warranty submissions, online surveys, publications, insurance quotes, and more. The RV data is then enhanced with a plethora of consumer demographics and psychographics.

RV DATABASE GUARANTEES: Your RV owner marketing database will have following guarantees:
Full Name of RV Owner … 95% accurate or money-refund
Postal Address … 95% accurate or money refund
Email Address … 90+ accurate or money refund
And all selected RV and demographic filters …

DATABASE APPLICATIONS – 5 WAYS TO USE RV DATA TO REACH RV OWNERS

1) RV Owners Email List – DMD Executes: We execute your email campaign to “qualified” RV owners. After the email campaign, you have option of receiving a marketing list of the RV owner leads that Opened your email message … huge benefit since many of these email open leads can be converted into a customer with a just few more email offers.

2) RV Owners Email List – You Execute: You may buy the RV owners email list … IF you wish to execute and control your own email campaign. One major advantage of buying the RV email list is the unlimited usage benefit … the option to test multiple offers, subject lines, creatives, etc.

3) Digital Ad Campaign to RV Owners: We serve your digital ads to RV owners.

4) Facebook Ads to RV Owners: Along with email marketing – you can use the RV owners email list to reach the same RV owners on Facebook. We emphasize the “qualified” word because the Facebook platform doesn’t offer the extensive array of qualification filters for pinpointing your optimal RV leads.

5) RV Owners Mailing List: Unlike digital ad mediums (Google ad words, Google Search, Facebook, etc), direct mail offers a guaranteed way to get your brand/offer in front of qualified RV leads. Sure, direct mail can be expensive, but if your customers have a large LTV then direct mail will easily provide a positive ROI, Click Here for more info about ROI. Plus, we offer a direct mail campaign option that will cut your DM cost in half!