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For the IP Targeting campaign we offer the following six banner / display ad sizes, which typically represent the most readily available ad spaces … which is why the combination of these options constitute over 75% of ad impressions. Google AdSense also ranks these options as the most successful standard banners sizes. Thus, for optimal ad placements we recommend a creative in each of the following six sizes.


  1. All creative sizes must be less than 80 KB.
  2. GIF, PNG, and JPG files are supported.
  3. Animated banner ads should not last more than 30 secons or no more than 3 loops.
  4. Ideally keep copy at 10 words or less.
  5. No more than 1-2 large central images.
  6. If synchronizing with direct mail or email – then have similar messaging / images.
  7. Have a CTA (Call to Action): Learn More, Buy Now, Free White Paper, etc.
  8. Match the CTA to the Landing Page.
  9. Eyes are naturally drawn to subject inside a frame, so have a clearly defined frame with graphics extended to the edges of the box. If your ad is white, it’s a common practice to put a 1 pixel gray border around the ad.
  10. Each ad MUST contain all the following:
    -Company Name and/or Company Logo
    -Distinct Brand Name
    - Landing Page URL/Website

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