DIGITAL AD CAMPAIGN - DISPLAY AD SPECS

With digital ad campaigns there is an array of available ad sizes, though we typically recommend the large 300×250 display ad size … which is the top performing ad size for display ad campaigns.  Below are some other common ad sizes if you wish to use more than one ad size.  .

IMPORTANT NOTES

1. All creative sizes must be less than 80 KB.
2. GIF, PNG, and JPG files are supported.
3. Animated banner ads should not last more than 30 secons or no more than 3 loops.
4. Ideally keep copy at 10 words or less.
5. No more than 1-2 large central images.
6. If synchronizing with direct mail or email – then have similar messaging / images.
7. Have a CTA (Call to Action): Learn More, Buy Now, Free White Paper, etc.
8. Match the CTA to the Landing Page.
9. Eyes are naturally drawn to subject inside a frame, so have a clearly defined frame with graphics extended to the edges of the box. If your ad is white, it’s a common practice to put a 1 pixel gray border around the ad.
10. Each ad MUST contain all the following:
    -Company Name and/or Company Logo
    -Distinct Brand Name
    -Landing Page URL/Website