Online Browsing Audience

Target people that have browsed / read content with affinity to your offer. Browsing behavior can imply intent / interest level. Someone reading articles about travel to China is significantly more likely considering travel to China … versus a traveler that is not browsing similar content. A golfer that is browsing articles about an international golf trip is more likely considering an international golf trip … versus a golfer that is not browsing similar content.

 - Below are some options for customizing your browsing marketing list.

DEMOGRAPHIC QUALIFIERS: Further refine your browsing/lifestyle list via age, income, gender.

LIFESTYLE QUALIFIERS:
You may enhance your Browsing Audience with additional lifestyle qualifiers.  Example, you may target bona-fide golfers … that are also browsing content about international golf trips … two solid lifestyle qualifiers that will surely boost your CTR!

LOCATION: You may dictate where the keywords/key phrases appear (heading or with body test)

FREQUENCY: You may dictate number of times that keywords/key phrases appear (1, 2, 3+)

AND/OR: You may add AND/OR relationships, ensuring two or more keywords appear on a page in order to collect the users. This enables you to make your audience collection more precise. You can have a maximum of 4 AND relationships and 10 OR relationships per audience.

EXCLUDE: You may exclude content that contains specific keywords – phrases.

LOOKBACK WINDOW: You may specify number of days you want the audience data to be collected from (for example, for the past 30 days).

BROWSING AUDIENCE TYPE: There are two ways to build a Browsing Audience.

1. AI Generated Context creates an audience based on the in-context and out of context phrases specified.
Users are sorted based on how much they read the specified context.

2. An Exact Keyword Match creates an audience based on the exact key phrases that are selected and created. For example, you may request an Audience consisting of people that have browsed article with a specific headline, such as “Skiing in Vail.”