BOOST DIRECT MAIL RESULTS WITH PRE-AD CAMPAIGN

Below are 4 primary benefits the Pre-DM campaign offers:

Benefit #1, Clicks Before the Direct Mail: The display ad campaign will drive some direct mail recipients to website before the direct mail campaign is executed.

Benefit #2, Greater Awareness: The display ad campaign will make the direct mail recipients aware of the sender’s name, brand, and logo. By seeing the brand multiple times before receiving the direct mail offer, recipients are more likely to recognize and trust direct mail offer / communication.

Benefit #3, Higher Read Rate: Direct mail recipients are more likely to review/read a direct mail offer if aware of the sender’s name, brand, and/or offer.

Benefit #4, Higher QR Scan Rate: Direct mail recipients are more likely to feel safe with scanning the postcard QR (Quick Response code) if aware of the sender’s name or brand. This increased sense of security can result in higher click-through rates, more traffic to website … thus increasing potential for sales.

NOTES

TIMING: Recommended that the Pre-DM Display ad campaign is executed approximately 5 days before the mail drop.

CREATIVE: It is recommended that the display ad contains elements like those in the direct mail creative to ensure consistency and reinforcement of brand message.

COST: The cost of the Pre-DM Campaign is driven by the mailing list purchase quantity. Higher the mailing list quantity … lower the cost per ad impression.

AD IMPRESSIONS: The minimum order requirement for the Pre-DM Display Ad campaign is 50,000 ad impressions, though clients may opt for a greater quantity, which is often recommended to maximize exposure and effectiveness.

BOTTOM-LINE: The Pre-DM Display Ad campaign can significantly enhance the effectiveness of your direct mail campaign, ensuring better engagement and higher conversion rates.