LIFESTYLE MARKETING LISTS

CONSUMER LISTS BY LIFESTYLE: Gardening, knitting, video gaming, camping, golf, scuba diving, yoga, fashion … name any lifestyle and likely that specific lifestyle mailing list is available. At bottom of page is a listing of the popular direct-source lifestyle mailing lists – lifestyle email lists. You also have access to 5000+ lifestyle/behavioral groups when using the propensities models – CLICK HERE for this group.

WHY USE A LIFESTYLE MARKETING LIST: A demographic (age, income, education, occupation, etc) qualified marketing list will perform well, BUT adding a lifestyle list qualifier is a “guaranteed” way to boost ROI.

WHICH LIFESTYLE MARKETING LIST? Many marketers have a good idea of the demographic profile that performs best, though the optimal lifestyle list is often cloudy … partly due to limitations in lifestyle research. To help client focus on the “top performing lifestyle lists” we offer a low-price “Lifestyle Profile Analysis.” Simply send us a random sample of your customers, and within 24 hours we will provide a detailed report showing the top performing lifestyle interests groups. You can then use this valuable report to order a lifestyle marketing list consisting of people that have a strong lifestyle affinity to your product/offer.

USE LIFESTYLE MARKETING LISTS TO REACH THE PASSIONATE: Sure, most folks enjoy a fine dining restaurant experience, though how does a restaurant owner focus on the few who are passionate about fine dining … who “frequently” visit fine dining restaurants? One option is to use the “wine-lovers” lifestyle list filter … as research shows that wine-lovers visit fine dining restaurants more frequently than non-wine-lovers. Similarly, there are millions who have taken an international vacation to Europe, BUT from this one trip one cannot conclude that all these travelers are passionate international travelers. How does the travel marketer find the passionate “frequent” international travelers? One option is to select lifestyle list filters that would increase the passionate likelihood … such as travelers that have the lifestyle hobbies of photography, fashion, art, etc. The examples are endless, so call now and let us know your product/offer, and our lifestyle data specialists will share some ideas to help you select the optimal lifestyle marketing list.

ENHANCED LIFESTYLE MAILING LIST: Due to the high cost of direct mail we often recommend our enhanced lifestyle mailing list … which consist of individuals with the specified lifestyle on 3+ primary sources (survey, publication, and product purchase). Note that this custom lifestyle direct mail list requires a large geographic area to generate enough names.

TIP FOR RESEARCHING – BUYING A LIFESTYLE MAILING LIST – MARKETING LIST: In a nutshell there are two lifestyle marketing list types: inferred and direct source. Inferred means guessing … though do note that guessing is sometimes better than nothing … especially when considering the guessing accuracy has increased with some of the big data algorithms. Direct source means the lifestyle is not inferred … verified via source (specific publication, self-reported survey, product purchase, etc). Bottom-line, when ordering a lifestyle mailing list – lifestyle email list be sure that lifestyle data seller very clearly indicates lifestyle compilation source type.

BE SURE TO QUALIFY LIFESTYLE MARKETING LIST WITH DEMOGRAPHICS: For optimal success you need BOTH demographic and psychographic qualifiers. CLICK HERE to review the extensive selection of demographic qualifiers.

CONSUMER LISTS BY LIFESTYLE – MINIMUM ORDER REQUIREMENTS
Lifestyle Mailing Lists: $250 Minimum
Lifestyle Mobile List: $500 Minimum
Lifestyle Email Lists: $975 Minimum
Lifestyle Display Ad Campaign: $1100 Minimum