LEAD SCORING
Low-Cost Database Scoring with Huge ROI
WHAT IS LEAD SCORING:
Lead Scoring is the process of appending a numerical Score to your Leads. The Lead Score will reflect the relationship to current buyers. The more an inquiry looks like the typical buyer … higher the Score. The cornerstone of the Lead Scoring process is the Customer Profile Analysis … an analysis that shows the demographic and psychographic profile for the best customers. The demographic and psychographic values are then used to identify and score leads that look like buyers.
LEAD SCORING - MORE IMPORTANT TODAY THAN EVER
Unlike the past when “qualified” leads were generated from “targeted” direct mail campaigns, today inquirer databases have a greater number of “unqualified” leads due to the growth of inquiries generated from Internet mediums … which tend to generate more unqualified leads than other ad mediums. Example, “website visitor tracking” apps have a high error rate in accurately identifying website visitors … since it’s impossible to capture the full domain IP address from many website visitors. Similarly, beautifully stunning web advertisements are effective with enticing viewers to click, though the drawback is that often unqualified curiosity seekers are clicking too. Bottom-line, Lead Scoring is an effective and proven process for identify and suppressing these unqualified leads … thus reserving marketing dollars for maximizing return from the qualified leads.
OUR LEAD SCORING EDGE
Due to our 30+ years in aggregating data we offer an extensive array of data that may be used in Scoring your consumer leads OR business leads.
- Business Data available for B2B Lead Scoring – Click Here
- Demographic & Psychographic data available for B2C Lead Scoring – Click Here
LEAD SCORING APPLICATIONS
Segment all leads relative to likely value.
Devote more marketing dollars to the “A” leads … fewer dollars to the “D” leads.
Increase contact frequency with the “A” leads … less contact frequency with the “D” leads.
Use an enhance direct mail package for the “A” leads … simple postcards for the “D” leads.
LEAD SCORING BENEFITS
Time Efficiency … sales reps don’t waste time working lower quality leads.
Dollar Efficiency … limited budget not wasted on lower quality leads.
Better ROI … higher conversion rate … with less time and few marketing dollars.
Higher Revenue … more focus on the top leads.
DATABASE SCORING VALUE-ADDED BENEFIT #1
As part of the Lead Scoring process – you may receive a copy of the 100+ page Customer Profile Analysis … the cornerstone of the Lead Scoring process. The detailed profile analysis will show how your customers perform among an extensive array of demographics and psychographics … such as income, net worth, exact age, marital status, # of adults in household, # of children in household, education level, home equity, auto type, occupation, lifestyle interests/hobbies (golf, tennis, photography, green living, etc).
DATABASE SCORING VALUE-ADDED BENEFIT #2
As part of the Lead Scoring process – you may opt to have demographic and psychographic data appended to your file. With this valuable data you’ll have the option to customize your ads relative to your lead’s profile. For example, you may want to create a custom ad campaign for your “A” leads that are seniors (age 55+). Or you may want to create a custom ad campaign for your “A” leads that are golfers. Another application is to adjust creative content relative to lead’s lifestyle interest. The applications are endless.
ENHANCED LEAD SCORING
Along with Lead Scoring based on demographic/psychographic profile, we can enhance the Lead Score by incorporating behavioral scoring … such as source of lead (web, direct mail, billboard, purchased lead, etc.) recency (when was lead generated), action (did lead request info, attended webinar, downloading a whitepaper, etc), and more.
LEAD SCORING COST
Our Lead Scoring process is not a fancy Artificial Intelligence Predictive Model or Real-Time Scoring Model … both of which cost a fortune ($25,000 to $100,000+); our Lead Scoring cost is SIGNIFICANTLY lower. We offer a low-price lead scoring option. We offer a simple affordable Lead Scoring Model that majority of small/medium size businesses can afford AND easily use; final rate based on quantity of leads and supplemental purchase packages. Complete below Info Request Form to learn more.