CONSUMER EMAIL LISTS – QUALITY GUARANTEE

There are all types of software for capturing (for free) consumer email addresses from the web … without authorization. There are also many Internet sites where anyone can download millions … literally millions … of consumer email addresses … for free. Bottom-line, the internet is loaded with low quality consumer email addresses … and this is the #1 reason why so many email campaigns fail.

Fortunately marketers can avoid low quality consumer email addresses with two words: Written Guarantee! Yes, every email list seller offers some type of vague guarantee, so to make sure you receive a quality guarantee … we recommend the following 5 rules.

5 CRITICAL ELEMENTS … OF A QUALITY CONSUMER EMAIL LIST GUARANTEE

1. REJECT THE SO-CALLED “REPLACEMENT” GUARANTEES
   Always demand a money-refund guarantee. Here’s why.
   All data sellers promise quality, but look closely and you’ll note that 98% of data sellers do NOT support their quality claim with a “money” refund guarantee. Some sellers offer a so-called REPLACEMENT guarantee … which is a trick / weak guarantee … and here’s why:With a Replacement guarantee, the data seller promises to provide new records for all bad records that the buyer finds. This is a great deal for the seller since the seller is using you the buyer to update their list … at no cost. Unfortunately the buyer incurs the cost of damaging IP reputation and brand name … plus time and effort.The so-called Replacement guarantee is also a bad deal since replacing low quality emails with additional low quality emails simply exacerbates the problem of damaging the sender’s IP reputation and brand.Bottom-line, if a data seller truly believes in the quality of their product – there should be no reason not to offer a “money” guarantee … the ultimate proof of quality confidence!

   DMDATABASES: Email address, contact name, direct mail address, standard demographics (age, marital status, gender, etc) … all backed-up with a “MONEY” refund accuracy/quality guarantee!

2. DIRECT MAIL ADDRESSES – 95% DELIVERY GUARANTEE – OR MONEY REFUND
   *Always demand direct mail address (DM) for each email address. Here’s why.
   The DM addresses are not for a direct mail campaign. The DM addresses are for verifying the authenticity of the email list. Without the direct mail addresses, a list seller could provide random email addresses … and slap on any type of label. Example, a list seller could provide a random list of email addresses, and label the list affluent boat owners. Without the DM addresses the email list buyer would have no way to verify the authenticity of the email list. Bottom-line, low quality consumer email list sellers will not provide DM addresses with a 95% accuracy / delivery guarantee.

   DMDATABASES: Yes, we provide the corresponding direct mail address for each email address; and yes, the DM addresses have a 95% delivery guarantee or money refund!

3. FULL NAME OF EMAIL RECIPIENT… 95% ACCURATE … OR MONEY REFUND
   *Always demand full name (First+Last) for each email address. Here’s why.
   If the consumer email list seller can’t provide the full name (First + Last) of email recipient, then likely the email addresses are not opt-in … but rather captured from the Internet … without approval. Plus, without the full name it’s very likely the email recipient’s demographics (age, gender, marital status, lifestyle, etc) are not accurate.

   DMDATABASES: Yes, we provide the full name of the email recipient, and guarantee that the full name is 95% accurate … or money refund!

4. 95+ PERCENT DELIVERY GUARANTEE OR MONEY REFUND
   *Always demand a 95+ percent email delivery rate. Here’s why.
   A marketer is taking great risk when attempting to use an email list that is more than 5% undeliverable. Many email blasting companies (ConstantContact, MailChimp, Campaigner, etc) will promptly close account if email list is more than 5% bad. Plus, many of the ISPs will block email message or divert to SPAM if the email list is more than 5% bad.                                                                                                                                                                                                                                                                                                                                                                            DMDATABASES: Yes, we guarantee a 95 “plus” percent email delivery rate or money refund.
5. DEMOGRAPHIC ACCURACY GUARANTEE OR MONEY REFUND
   Full Name … 95% accurate
   Direct Mail Address … 95% accurate
   Email Delivery Rate … 95+ percent
   …. even with these great statistics … an email campaign will still fail … if the email message goes to the wrong target.
   • If you’re seeking affluent email addresses, then it’s no help if
     the email addresses consist of low income people.
   • If you’re seeking email addresses of senior citizens, then it’s no help if
     the email addresses consist of young families.
   • If you’re seeking email addresses of Hispanic households, then it’s no help if
     the email addresses consist of non-Hispanic households.

   *Bottom-line: Always make sure the written guarantee includes some type of guarantee / assurance that the demographics / target market is fairly accurate.

IMPORTANT TIP: Most low quality consumer email lists have very HIGH quantities … because they include many people that have no affinity to the target market. Not wise to choose / buy the email list with the highest email list quantity.

OUR CONSUMER EMAIL LIST GUARANTEE

• Full Name (First/Last) of Email Recipient … 98% accurate or money refund
• Direct Mail Address of Email Recipient … 95% accurate or money refund
• Email Address … 95+ % accurate or money refund
• Standard Demographics (Age, Gender, Marital Status, etc) … 90+ % accurate or money refund

BOTTOM-LINE: The key to email marketing success is quality email addresses. NOT QUANTITY. 5000 quality email addresses will generate more responses than 100,000 low quality emails. This fact can be proven on any given day with a simple A/B split test.