WHAT IS A CATCH-ALL EMAIL ADDRESS
Buy Business Email Lists Without Catch-Alls
HUGE BENEFIT WITH DMDATABASES: Unlike all other business email list sellers, DMDatabases provides the option of excluding OR including catch-all email addresses. Keep reading and you’ll understand why this is HUGE a benefit!
SYNOPSIS: The great majority of business email lists being sold are packed with catch-all email addresses … which is a major reason so many business email list campaigns fail. We are NOT saying all catch-all email addresses are bad, though technical skill is required for effectively using catch-all email addresses. Below are some insights that will save you money and headaches … and most importantly insights that will boost your business email list Open/Click rates!
WHAT ARE CATCH-ALL EMAIL ADDRESSES: Catch-all email addresses … aka accept-all emails … are inactive (former employee) or incorrect email addresses that are caught by a domain’s catch-all email server. For example, at DMDatabases there is no department or person with the name ABC, though if you send an email to abc@dmdatabases.com, then this email address will NOT be returned as a Hard-Bounce … undeliverable; instead, our catch-all email server will receive the email message, and someone on our team will manually review to determine if it’s SPAM or a worthy email message.
WHY DO COMPANIES HAVE A CATCH-ALL MAILBOX? To avoid missing important email messages from leads, customer inquiries, partnership opportunities, legal notices, etc, companies create catch-all mailboxes to catch all incoming emails … regardless if the email address is incorrect. Example, a company can miss an email message from a valuable lead if the lead inadvertently misspells an email address. Instead of typing Kmcannaly@dmdatabases.com … a lead may type Kmcanaly@dmdatabases.com. A simple one letter typo means a valuable lead is lost. And another reason companies create catch-all mailboxes is to avoid missing valuable emails sent to a former employee. Plus, some companies are legally required to keep all emails that are sent to their domain, thus a catch-all mailbox is an effective way to receive/store these emails.
DUBIOUS BUSINESS EMAIL LIST SELLERS: All the low-cost business email lists are packed with catch-all email addresses because the shady compilers are simply throwing random names before the @domain … while knowing the catch-all mailbox will prevent their bogus email addresses from hard bouncing. There are simple ways to avoid these shady players … outline in our blog.
SHOULD I BUY A BUSINESS EMAIL LIST THAT INCLUDES CATCH-ALLS? As a last resort we say yes, and by last resort we mean first buy a business email list that does NOT include catch-all email addresses. After the top-quality emails have been depleted, then it may be worthwhile to use catch-all email addresses; otherwise, abandoning all catch-all email addresses may result in missing some significant sales opportunities. Bottom-line,
catch-all email addresses can generate positive connections … as many companies have a dedicated person for reviewing the Catch-All Inbox … deleting spam and forwarding pertinent emails to the appropriate executive.
THE RISKS WITH USING CATCH-ALL EMAIL ADDRESSES
#1. Low Email Open/Click Rates: The marketer must have realistic expectations when using catch-all email addresses … don’t expect the same email Open/Click rates that are generated from the top quality B2B prospecting email lists.
#2. Soft Bounces: Some companies don’t frequently check their catch-all Inbox, thus the box gets full … causing incoming emails to bounce back as a “soft” bounce. While not as bad as Hard Bounces, Soft Bounces still have the risk of harming the email blasting account reputation.
WAYS TO MINIMIZE RISK OF CATCH-ALL EMAIL ADDRESSES
#1. Low Email Open/Click Rates - Solution: DMDatabases offers catch-all email addresses at a highly discounted rate … to compensate for the lower email Open/Click rates … thus often a positive ROI can be achieved even with a low email Open/Click rate.
#2. Soft Bounces – Solution: For a small additional fee DMDatabases can apply a Score to the Catch-All email addresses. A high score signifies that someone is very likely reviewing the Catch-All Inbox and forward pertinent emails. A Low Score means the Catch-All email addresses should be deleted … or used with great caution.