Keeping your in-house database up-to-date can represent an overwhelming and very expensive task.
How up-to-date is your in-house databases? From our experience with thousands of customers – we’re guessing that at least 10% of your database will have deliverability issues.
OBSTACLE:
It’s not easy keeping your database up-to-date when over 44 million Americans change addresses every year. How many took the time to let you know? Probably few, if any.
SOLUTION:
Our Up-Dating/Cleansing Service will identify records that have moved. Plus, you’ve the option of deleting moved records … assuming the customer moved outside of your territory. Or – we can provide you with their new address – so you may continue the customer relationship.
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OBSTACLE:
Even if the business or person is still at the location – your mail piece could still be undeliverable or have delivery delays for simply missing a directional suffix (NW, NE, etc). The same obstacle applies for a simple street name spelling error – a likely occurrence during data entry. And lastly the U.S.P.S. is constantly changing zip codes.
SOLUTION:
The Up-Dating/Cleansing Service will repair/verify all of your addresses. The service will add directional suffixes, correct misspellings, and add new zip codes.
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REPORT: “Address Quality Report” will tell you the following:
# of records missing a direction suffix
# of records with misspelled street/city names
# of changed zip codes
# of unverifiable zip codes
# of moved records
# of business vs residential addresses
# of addresses with “questionable” deliverability
# of apartment addresses missing apartment number
# of duplicates
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FREE:
“Address Quality Report” is FREE – with a 5000 quantity limit. Super low pricing applies for quantities beyond 5,000 names.
