Neighborhood Profile

Below you’ll find one example of a neighborhood profile. This particular example reflects an analysis through “prizm clusters”.

NEIGHBORHOOD
TYPE		 RESPONDERS
QTY		 RESPONDERS
%		 MARKET
%		 INDEX
 		 *
01-Upper Crust 84 10.5% 1.8% 572 ***
02-Blue Blood Estates 35 4.4% 1.0% 445 ***
03-Movers And Shakers 34 4.2% 1.9% 228 **
04-Young Digerati 7 0.9% 1.1% 82  
05-Country Squires 65 8.1% 2.1% 388 ***
06-Winner’s Circle 15 1.9% 1.1% 170 *
07-Money & Brains 28 3.5% 2.2% 162 *
08-Executive Suites 8 1.0% 0.9% 115 *
09-Big Fish, Small Pond 118 14.7% 2.9% 513 ***
10-Second City Elite 26 3.2% 1.4% 228 **
11-God’s Country 39 4.9% 1.8% 268 **
12-Brite Lites, Li’l City 10 1.2% 1.6% 77  
13-Upward Bound 15 1.9% 1.6% 77  
14-New Empty Nests 5 0.6% 1.3% 49  
15-Pools & Patios 34 4.2% 1.6% 263 **
16-Bohenmian Mix 5 0.6% 1.0% 63  
17-Belfway Boomers 8 1.0% 1.0% 98  
18-Kids & Cul-de-Sacs 8 1.0% 1.6% 62  
19-Home Sweet Home 9 1.1% 2.1% 55  
20-Fast Track Families 16 2.0% 2.0% 102 *
21-Gray Power 11 1.4% 0.9% 147 *
22-Young Influentials 1 0.1% 1.1% 11  
23-Greenbelt Sports 16 2.0% 1.6% 124 *
24 Up-and-Comers 1 0.1% 1.1% 11  
25-Country Casuals 12 1.5% 1.9% 80  
26-The Cosmopolitans 4 0.5% 1.4% 37  
27-Middleburg Managers 9 1.1% 2.1% 53  
28-Trational Times 48 6.0% 3.30% 181 *
29-American Dreams 14 1.7% 2.3% 76  
30-Suburban Sprawl 4 0.5% 1.4% 36
31-Urban Achievers 3 0.4% 0.7% 53
32-New Homesteaders 21 2.6% 2.4% 110 *
33-Big Sky Families 4 0.5% 1.4% 36  
34-White Picket Fences 2 0.2% 1.2% 20  
35-Boomtown Singles 1 0.1% 1.1% 20  
36-Blue-Chip-Blues 3 0.4% 1.1% 34  
37-Mayberry-ville 4 0.5% 2.6% 19  
38-Simple Pleasures 1 0.1% 1.1% 20  
39-Domestic Duos 5 0.6% 1.3% 47  
40-Close-In Couples 4 0.5% 1.3% 39  
41-Sunset City Blues 3 0.4% 2.0% 19  
42-Red, White & Blues 5 0.6% 1.2% 53  
43-Heartlanders 5 0.6% 2.3% 27  
44-New Beginnings - 0.0% 0.8% 0  
45-Blue Highways 2 0.2% 1.8% 14  
46-Old Glories - 0.0% 0.4% 0  
47-City Startups - 0.0% 0.6% 0  
48-Young & Rustic 6 0.7% 1.4% 53  
49-American Classics 3 0.4% 1.3% 29  
50-Kid Country,USA - 0.0% 1.4% 0  
51-Shotguns & Pickups 2 0.2% 1.4% 18  
52-Suburban Pioneers - 0.0% 0.9% 0  
53-Mobility Blues - 0.0% 0.8% 0  
54-Multi-Culti Mosaic 2 0.2% 1.6% 16  
55-Golden Ponds 4 0.5% 1.4% 36  
56-Crossroads Villagers 11 1.4% 2.2% 64  
57-Old Milltowns 7 0.9% 1.8% 49  
58-Back Country folds 1 0.1% 2.5% 5  
59-Urban Elders - 0.0% 0.6% 0  
60-Park Bench Seniors 1 0.1% 0.6% 19  
61-City Roots 2 0.2% 1.0% 24  
62-Hometown Retired 1 0.1% 1.0% 12  
63-Family Thrifts 1 0.1% 1.3% 10  
64-Bedrock America 1 0.1% 1.3% 9  
65-Big City Blues - 0.0% 0.6% 0  
66-Low-Rise Living 1 0.1% 1.7% 19  
67-Unassigned - 0.0% 3.2% 0  
- 802 100.0% 100.0% -