Consumer Data Append / Enhancement

For the consumer marketer, Dirmark provides a complete selection of multi sourced enhancement data.  Below are some of the consumer data elements that we can append to your database. For a price quote simply email or call with the consumer data elements you would like appended to your file, and we’ll send you a quote within 24 hours.

HOUSEHOLD:

  • CHILDREN’S AGE RANGES
  • HOME OFFICE/HOME BUSINESS
  • HOUSEHOLD SIZE (# OF PERSONS IN HOUSEHOLD)
  • NUMBER OF ADULTS IN HOUSEHOLD
  • LENGTH OF RESIDENCE
  • NUMBER OF CHILDREN IN HOUSEHOLD
  • PRESENCE OF CHILDREN
  • GENERATIONS IN HOUSEHOLD
  • DWELLING UNIT TYPE

INDIVIDUAL:

  • AGE (EXACT)
  • EDUCATION LEVEL
  • GENDER
  • ETHNICITY
  • MAIL ORDER BUYER
  • MAIL RESPONDER
  • MARITAL STATUS
  • OCCUPATION (BUSINESS OWNER, CEO, VP, ATTORNEY, DOCTOR, ETC.)
  • HOMEOWNER/RENTER

INCOME- WORTH:

  • CREDIT CARD TYPE
  • HOUSEHOLD INCOME
  • INCOME PRODUCING ASSETS
  • NET WORTH
  • NUMBER OF CREDIT LINES
  • RANGE OF NEW CREDIT

LIFESTYLE:

  • LIFE CHANGING EVENT (GRADUATION, CHILDBIRTH, ETC.)
  • LIFESTYLE/HOBBIES (GOLF, TENNIS, BOATING, SWIMMING, PHYSICAL FITNESS, HEALTH FOOD, ETC.)

MISC:

  • INSURANCE (TYPE)
  • PHYSICAL AILMENT
  • CREDIT SCORE DATA

MORTGAGE/LOAN:

  • ASSESSED MARKET VALUE
  • AVAILABLE HOME EQUITY
  • DELINQUENT TAX AMOUT
  • DELINQUENT TAX FLAG
  • DELINQUENT TAX YEAR
  • FIRST HOMEOWNER TYPE
  • FIRST LOAN DATE RANGE
  • FIRST LOAN INTREST RATE TYPE
  • FIRST LOAN LENDER TYPE
  • FIRST LOAN TRANSACTION TYPE
  • HOME PURCHASE AMOUNT
  • HOMEOWNER TYPE DETAIL
  • INTEREST RATE
  • INVESTMENT PROPERTY
  • LENDABLE HOME EQUITY
  • LENDER TYPE
  • LOAN AMOUNT
  • LOAN TO VALUE RANGE
  • MONTHS SINCE LAST LOAN
  • MULTI PARCEL SELLER
  • OUT OF STATE HOMEOWNER
  • PURCHASE DATE
  • SELLER CARRYBACK FLAG
  • TRUST OWNED
  • SECOND/THIRD LOAN DATA
  • CREDIT SCORES

PROPERTY STRUCTURE:

  • DWELLING TYPE DETAIL
  • FIREPLACE
  • GARAGE
  • HEATING AND COOLING SYSTEM
  • HOME SIZE RANGE
  • LOT SIZE RANGE
  • NUMBER OF BATHROOMS
  • NUMBER OF BEDROOMS
  • NUMBER OF UNITS
  • PRESENCE OF POOL
  • YEAR HOME WAS BUILT

OUTDOORS:

  • BOAT SIZE
  • BOAT TYPE (JET SKI, SPEED, HOUSE, ETC.)
  • BOAT ENGINE TYPE
  • FISHING LICENSE
  • FISHING TYPE (SALT, FRESH, ETC.)
  • HUNTING LICENSE
  • OTHER OUTDOOR DATA

NEIGHBORHOOD:

  • P$YCLE CLUSTER
  • PERSONIX LIFE STAGE CLUSTERS
  • PRIZM CLUSTER

AUTO:

  • AGGREGATE VEHICLE VALUE
  • DOMINANT VEHICLE LIFESTYLE INDICATOR
  • NUMBER OF VEHICLES
  • TRUCK/MOTORCYCLE/RV OWNER
  • TELEPHONE NUMBER CHANGE
  • VEHICLE MAKE
  • VEHICLE MODEL

After appending consumer data to your file, we will provide a FREE tabulation report that you may use to guide your consumer mailing lists selections.

*Please note that the above selections represent just some of our consumer demographic options. Call us at (888) 395-6727 for a complete listing of useful demographics for your particular product or service.

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