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01: GOLF VACATION PACKAGES – STUDY
The hospitality and tourism industry accounts for nearly 22 percent of the large U.S. golf economy. Of all golf-related trips, golf vacation trips represent the largest category. Golf vacation packages are an important promotional tool used by marketers to attract more golfers to a particular destination, especially during the off-peak seasons (i.e. non-summer seasons).
02: HOW TO FIND MILLIONAIRES
Explosive. Phenomenal. Unprecedented. These are just some of the superlatives used in describing the recent growth of the market in high net-worth individuals, the fastest-growing segment of the financial services industry. Both large and small banks have found that one of their best tools in reaching and gaining a larger wallet share of this market is with an old marketing ally–direct mail or, as it’s more often called today, database marketing.
03: FLORIDA – REVERSE MIGRATION
For every 1,000 people age 65 and older who “retire” to Florida, there are about 481 that leave. My father and my stepmother will soon be among those 481 — provided my siblings and I can come up with a plan.
04: FOREIGN REAL ESTATE BUYERS FLOCK TO MANHATTAN
Kenny Timmons has spent three long weekends in New York City since 2003, catching up with friends he knew in Ireland, visiting ground zero, restocking his wardrobe at Armani and Niketown and chatting about real estate with a bartender in an Irish pub in Midtown Manhattan. That was enough of a glimpse of New York for Mr. Timmons, a 32-year-old carpenter from County Meath, Ireland. Last summer, he put down 10 percent on a $760,000 studio under construction at 75 Wall Street.
05: ECO-FRIENDLY SELLS REAL ESTATE
Just a few years ago, many developers putting up eco-friendly high-rises shied away from trumpeting their green features. They were convinced that the majority of buyers associated that type of construction with lower-quality design or a lack of comfort, according to developers, brokers and architects. But today, developers seem more than confident that buyers’ tastes have changed. Green features still don’t translate into higher asking prices — despite the fact that they can add 5 percent to high-rise construction costs — yet they’re increasingly helping to close deals, people in the industry say.
06: UPON RETIREMENT 2ND HOME OWNERS TURN VACATION HOME INTO FULL-TIME HOME
Coys are among many second-home owners who, upon retirement, move full-time into their vacation homes. The National Association of Realtors says that of the 740,000 vacation homes purchased in the United States in 2007, about 30 percent are intended to be future full-time residences. While most people might think that turning a vacation home into a full-time retirement residence involves no more than relocating to a beloved getaway, retirees like the Coys and real estate agents say that the most important factor for a successful transition is becoming connected to the local community.
07: DEVELOPERS UNDERSTAND GOLF COURSE ISN’T ENOUGH
THERE’S never been anything terribly sexy about living in a golf community. Imagine cookie-cutter spec homes dotting yet another dull par 4 in Myrtle Beach, and you get the picture. Even if you like the game and are in the market for a vacation home, you may never have considered buying in one of these old-style resorts. This is a phenomenon not lost on builders, who are out to change that — and the look of golf-course living. The new breed of golf community has a strong personality with distinctive architecture; loads of amenities, many catering to families; and a real sense of place.
08: PLANNED HOTELS TURN TO SPAS – PARTLY DUE TO DEMAND FROM BUSINESS CUSTOMERS
“Golf isn’t relaxing. It’s very competitive, and you have to get up early in the morning. It adds more to the stress,” he said. A trip to the spa at the Palace Hotel in San Francisco two years ago gave Mr. Markwart the chance to get the kinks out of his back as well as hash out advertising strategies with colleagues.
09: TIME-SHARE RENTALS A CLICK AWAY
Increasingly popular online marketplaces like Mr. Carty’s are changing the process of finding vacation units by making it easier for owners and renters to find each other, examine the property, and check out each other’s reputations. Both sides can get a feel for supply and demand, allowing prices to find their own natural level — often significantly lower without the sales force that expects a commission. What’s more, the marketplaces are slowly standardizing what has traditionally been a handshake business.
10: MILLIONAIRES DON’T ALWAYS LOOK LIKE MILLIONAIRES
Sitting on a million but still middle-class? New research has found that more and more Americans worth at least $1 million want luxury goods such as yachts but otherwise lead family-focused, work-oriented lives.