Before buying your teacher email list – ask the list seller to include the following four elements with your teacher email list.
- Full Name (First/Last) of Teacher
- School Name
- School Direct Mail Address
- School Phone Number
If the email list seller can’t provide the above data, then highly likely the buyer will receive bogus email addresses.
Why should an email list buyer care about phones when the objective is email? The reason is that phones are for verifying the teacher email addresses … and the scammers know this and that’s why they won’t provide the 4 key data elements. And no … not necessary to call every phone number. The magic number is 25. That’s right … simply call 25 schools and ask if X teacher, principal, administrator, etc … is employed at the school. The low cost email lists have a whopping 50+ percent inaccuracy rate.
50% ACCURACY IS GOOD ENOUGH:
If I buy 100,000 teacher email addresses and 50% are bad … then I still end up with 50,000 teacher email addresses … still a better deal than the other high cost lists. This novice line of thinking is missing one very critical point: The ISPs will block or send to SPAM box the “good deliverable” email addresses if the good email addresses are associated with a lot of bad email addresses.
Some are promoting 100,000 teacher email addresses for pennies. High quantity … low price … it’s a great selling strategy since few can say no to such a great deal. Don’t fall for this trick. Fact: 5000 qualified opt-in teacher email addresses … will generate a higher email OPEN rate … more leads … than 100,000 low quality email addresses.
HOW CAN 5,000 EMAILS GENERATE MORE RESPONSES THAN 100,000? QUALITY!
PROOF OF QUALITY = MONEY REFUND GUARANTEES:
Look closely and you’ll note than very few list sellers offer “money-refund” quality guarantees. In fact, we’ll match competitive pricing + 10% off … if match our quality guarantees:
- Direct mail address = 95+ percent delivery or money refund
- Phone = 95+ percent connect rate or money refund
- School Demographics (enrollment size, school affluence level, etc) = 95+ percent accurate or money refund
- Teacher Name/Grade Level = 95+ percent accuracy rate or money refund