Population Analysis

Which population group is performing best for you? People from small towns, suburbs, huge metropolitan areas? Don’t be fooled just because you have more customers from a large population area.

SEGMENT AREA POPULATION  TOTAL % OF TOTAL MARKET INDEX
   INTERNET RESPONDERS   < 1,000 99 18.68% 60.99% 31
INTERNET RESPONDERS 1,000-2,499 202 38.11% 13.33% 286
INTERNET RESPONDERS 2,500-4,999 187 35.28% 9.05% 390
INTERNET RESPONDERS 5,000-9,999 27 5.09% 10.61% 48
INTERNET RESPONDERS 10,000-14,9999 12 2.26% 4.57% 50
INTERNET RESPONDERS 15,000+ 3 0.57% 1.44% 39
INTERNET RESPONDERS   530 100.00% 100.00% 100

 

SEGMENT AREA POPULATION  TOTAL % OF TOTAL MARKET INDEX
PERIODICAL RESPONDERS < 1,000 988 22.12 60.99% 36
PERIODICAL RESPONDERS 1,000-2,499 1,182 26.46% 13.33% 198
PERIODICAL RESPONDERS 2,500-4,999 1,871 41.88% 9.05% 463
PERIODICAL RESPONDERS 5,000-9,999 274 6.13% 10.61% 58
PERIODICAL RESPONDERS 10,000-14,9999 120 2.69% 4.57% 59
PERIODICAL RESPONDERS 15,000+ 32 0.72% 1.44% 50
PERIODICAL RESPONDERS   4,467 100.00% 100.00% 100

 

SEGMENT AREA POPULATION  TOTAL % OF TOTAL MARKET INDEX
DIRECT MAIL RESPONDERS < 1,000 172 2.22% 60.99% 4
DIRECT MAIL RESPONDERS 1,000-2,499 391 5.04% 13.33% 4
DIRECT MAIL RESPONDERS 2,500-4,999 2,665 34.37% 9.05% 380
DIRECT MAIL RESPONDERS 5,000-9,999 1,407 18.15% 10.61% 171
DIRECT MAIL RESPONDERS 10,000-14,9999 1,683 21.71% 4.57% 475
DIRECT MAIL RESPONDERS 15,000+ 1,435 18.51% 1.44% 1283
DIRECT MAIL RESPONDERS   7,753 100.00% 100.00% 100