- Source Performance (Newspaper, Mail, Cable… which is generating the best leads?)
- Salesperson Performance - (view a sample)
- Store Performance(Which store is generating the most traffic?) - – (view a sample)
- Population Analysis - – (view a sample)
DATABASE ENHANCEMENT / SCORING
Leads from some sources are not always qualified, thus it’s important to know (via Ranking/Scoring) the potential value of a lead before allocating dollars to work the lead.
To help determine the lead management investment amount, Dirmark offers “Database Enhancement/Scoring.” This service will append data to your in-house database, data which will help you segment your leads from the most promising to the most suspect.