Market Penetration Report- 3
Cell Cell
Description
Average
Sale
(A) Customer
Qty
(B) Customer
%
(C) Univ
Qty
(D) Univ
%
(E) Index
Market
(F) Index
Avg Sale
01 SIC 5012 $0-$250 X X X X X X
01 SIC 5012 $251-$750 X X X X X X
01 SIC 5012 $751-$2000 X X X X X X
01 SIC 5012 $2001+ X X X X X X
01 SIC 5012 + Emp 1-4 $0-$250 X X X X X X
01 SIC 5012 + Emp 1-4 $251-$750 X X X X X X
01 SIC 5012 + Emp 1-4 $751-$2000 X X X X X X
01 SIC 5012 + Emp 1-4 $2000+ X X X X X X


A= QUANTITY OF CUSTOMERS IN CELL
B= QUANTITY OF CUSTOMERS IN CELL/QUANTITY OF CUSTOMERS IN ALL CELLS
C= MARKET CELL UNIVERSE
D= MARKET CLL UNIVERSE/UNIVERSE FOR ALL CELLS
E= CUSTOMER CELL %/MARKET UNIVERSE CELL %
F= CELL AVERAGE SALE MARKET INDEX SCORE/OVERALL INDEX SCORE FOR RESPECTIVE AVERAGE-CELL GROUP

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APPLICATION EXAMPLES

  • MARKET INDEX:
    Use when objective is to increase market penetration/share.
  • TOTAL SALES INDEX:
    Use when objective is to maximize sales
  • AVERAGE SALE INDEX:
    Use when objective is to increase average order size
  • FREQUENCY SALE INDEX:
    Use when objective is to increase cross-selling
  •