Business Mailing List Turn Over Rate

Quality business mailing lists are difficult to find due to constant business turnover … high business failure rate. Every year at least 15% of businesses go out of business. And for some industries (construction, restaurants, etc) the out-of-business rate can reach 30%. Only one in five new businesses are still around five years later, and some of the survivors die in each subsequent year.

THIS YEAR
Going Out                      * * * Continuing In Business * * *                     
15% 85%

NEXT YEAR
    Gone                          * * * Continuing In Business * * *                          New    
15% 85% 15%

FOLLOWING YEAR
    Gone                          * * * Continuing In Business * * *                          New    
15% 85% 15%

 

 

 

 

The message is crystal clear: keeping a business database up-to-date is a major challenge. To meet this challenge every single business address is verified every 30 days and key company data (company name, phone number, owner name, employee size, sales volume, etc) at least once every year; in fact a telemarketing survey is conducted on many companies two or three times a year. From these efforts we offer you the most up-to-date business database on the market … and that’s why we offer a money back guarantee. .